As The Nonprofit Center unveils its new course schedule for 2015-16, it's the perfect time to advance yourself professionally by earning a Certificate in Nonprofit Management, Fundraising, Marketing/Communications or a Build-Your-Own customized certificate.
Most of us understand the concept of branding as it relates to Apple or Starbucks but we often make the fundamental mistake of believing that there’s no value in a brand unless you can sink lots of money into marketing it. Even in a nonprofit, your brand is a key way you can distinguish yourself.
Every nonprofit needs a good strategic plan to serve as a roadmap for change. This class will teach you how to create a living, constituent-driven strategic plan that is a critical management tool for your board and executive leadership. The class combines lecture, peer exchange and activities in this essential and often daunting subject,.
To be successful at fundraising you need to know all the building blocks that comprise nonprofit resource development and then be able to craft a diversified strategy for your organization that includes all the areas where you have the greatest potential for success. This program gives you the starting point by thoroughly introducing the fundamental.
While studies indicate that nonprofits are adopting social media tools at a faster rate than most Fortune 500 companies, many nonprofits are not convinced that they are using these tools in the most effective ways possible to increase awareness, donations and relationship-building. No matter what age demographic your organization targets, every generation can now be.
81 percent of nonprofit communications professionals recognize Facebook as the most important social media tool. But having a Facebook page does not ensure that it’s fulfilling its potential as a tool for engagement, calls to action and an information channel. Whether it’s via your news feed, a fan page, charity page or group page, how.
Program evaluation has become part of the nonprofit lexicon, particularly when dealing with funders. Although we may have reluctantly entered into the world of evaluation, it does provide information useful to understanding our programs and making choices and decisions. Thus, the evaluation process is about more than pleasing a funder. It enables you to understand,.
Few nonprofit managers come into their roles with expertise in finances. But to effectively manage an organization or a program, every nonprofit manager has to develop basic skills and an understanding of the fundamentals of nonprofit financial management. That encompasses financial reporting, internal controls, knowledge of key accounting responsibilities, legal considerations, sustainability, potential taxation issues.
Through LinkedIn and its various types of pages – for individuals, companies and groups, you can grow your network, connecting with potential volunteers, board members, employees and donors, and can promote causes and activities. LinkedIn’s name is the key to its value to nonprofits – connecting you with your current supporters on yet another level.
Every day, nonprofits face challenges that come from an ever-increasing number of organizations, creating greater competition for attention and for shrinking dollars. Marketing is key to differentiating yourself so that you become – and stay – competitive. A clear focused marketing strategy based on branding and positioning your nonprofit among your competitors, enables you to.
While special events can be an essential component of your fundraising plan, they also contain many risks and pitfalls that can end up costing your organization far more than they bring in. There’s a reason why most special events happen only once, fail to meet projections, and drain staff resources. This course will teach you.
The linchpin relationship There are multiple linchpin relationships in a nonprofit: the executive director and the director of development; the executive director and director of marketing/communica… Read more
A vendor needs a product or a service that someone will pay for. Pretty simple economics. Ergo, a nonprofit also needs a good product or service if it wants to be successful in its fundraising. Vi… Read more
It’s not too soon to get excited for football season. Preseason starts the 9th of August; regular season the 10th of September. And just in case you don’t know, this year’s Super Bowl will b… Read more