The Nonprofit Center at La Salle University

Creating a Comprehensive and Strategic Approach to Digital Media

Nearly 90% of nonprofits use some form of digital media in their marketing. The number of social platforms is ever expanding, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube, and more. Without a comprehensive strategy, however, your message cannot reach its maximum impact as a marketing and ultimately, fundraising tool. This class was created to address the interest in developing smart, coordinated strategies that unify your marketing efforts. The three primary learning goals are to:

• understand how to develop an integrated strategy across all your social media
• master market research and analytics to measure engagement and demographics, understanding metrics, tracking, analysis and goal-setting
• learn how to evaluate and adapt the ever-changing best practices in social media that will work best for your organization

Learn to Love Program Evaluation

Get an overview of program evaluation tools, including a step-by-step model, as you engage in focused dialogue about concrete ways to assess your programs. You will leave with proven tools, approaches, techniques, and ideas that are customizable to the evaluation of a wide range of programs within your organization.

Effective Communications to Build Relationships, Engagement & Understanding

Whether it’s interacting with a donor, a regulator, a co-worker, a supervisor or a supervisee, the most successful people are the best communicators. That includes not only the messages you deliver, but also how you listen and react to others. Most of us recognize the need to continue to hone our specific job skills, but often neglect the skill set that can truly make a difference in our success, and the success of our organization – our ability to say what we mean, understand what others are conveying to us and ensure that others receive our messages as intended. Forbes magazine cited “strong communication skills” as the #2 attribute people need to succeed at work, indicating that solid communication isn’t a so-called soft skill, but an essential for successful interactions with both internal and external audiences. This class, will challenge you to recognize your communication style and how you give and receive messages, as you focus on specific ways to improve your communications skills.

Learn to Love Program Evaluation

This class provides an overview of program evaluation tools, including a step-by-step model, as you engage in focused dialogue about concrete ways to assess your programs. You will leave with proven tools, approaches, techniques, and ideas that are customizable to the evaluation of a wide range of programs within your organization.

Giving Tuesday (and Cause Awareness Days): #Hype or #Hurrah?

This webinar will help you separate the hype from the reality so you can evaluate whether to commit to #GivingTuesday (or other Cause Awareness Day campaigns), and if so, what to allot in terms of resources.