The Nonprofit Center at La Salle University

Keys to Successful Strategic Planning

Every nonprofit needs a good strategic plan to serve as a roadmap for change. This class will teach you how to create a living, constituent-driven strategic plan that is a critical management tool for your board and executive leadership.

Designing & Implementing an Effective Direct Mail Program

Direct mail is alive and well and for the forseeable future will continue to be a powerful workhorse for fundraisers. This class will cover both donor renewal and donor acquisition, as you work to keep current donors engaged and attract new supporters. Among the key components to be covered are effective writing and design, printing and mailing, mailing lists, stewardship and measuring success.

Getting Serious about Cyber Security

You can keep your nonprofit from being an easy target for cyber scammers.

Fundamentals of Human Resources

This course provides an essential framework for understanding the major human resources responsibilities in nonprofits. Because workplace laws guide and control much of what we do with employees, participants will become familiar with the major workplace laws and the legal principles that govern the employment relationship. You will learn about the importance of good policies and procedures in creating an effective working environment. The class also provides an introduction to two of the most common and challenging HR responsibilities: you’ll get a step-by-step process for addressing performance problems and learn guidelines for hiring the right people.

Connecting the Dots: The Benefits of Business Planning

Business planning is the way you connect your mission and your programs, identifying needed resources and developing performance measures that enable everyone in your organization to understand if desired results are being achieved.

Power and Privilege: A Candid Look at How Identity and Culture Impact our Understanding and Actions

Take a candid, and sometimes surprising, look at the politics of identity and the dynamics of power and privilege and how they influence our lives and or work.

Your Fundraising Strategy: Fitting All the Pieces Together for Maximum Impact and Results

The capstone course for the Fundraising Certificate and/or the development professional who understands the fundamental elements of raising funds and is ready to refine key aspects of their fundraising strategy and engage others more deeply in this work.

Effective Communications to Build Relationships, Engagement & Understanding

Whether it’s interacting with a donor, a regulator, a co-worker, a supervisor or a supervisee, the most successful people are the best communicators. That includes not only the messages you deliver, but also how you listen and react to others.

What Makes a Superior Leader? Creating and Mastering a Successful Leadership Style

Explore the essence of nonprofit leadership and the leadership styles of others, to develop an understanding of the traits of successful leaders.

Creating a Comprehensive and Strategic Approach to Digital Media

Nearly 90% of nonprofits use some form of digital media in their marketing. The number of social platforms is ever expanding, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube, and more. Without a comprehensive strategy, however, your message cannot reach its maximum impact as a marketing and ultimately, fundraising tool. This class was created to address the interest in developing smart, coordinated strategies that unify your marketing efforts. The three primary learning goals are to:

• understand how to develop an integrated strategy across all your social media
• master market research and analytics to measure engagement and demographics, understanding metrics, tracking, analysis and goal-setting
• learn how to evaluate and adapt the ever-changing best practices in social media that will work best for your organization