The Downward Donation Spiral

It’s that time of the year again when the leaves are falling, the air is crisp and thoughts turn to year-end appeals.  The letter may be in draft form or written and approved; the priming and prepping of board members to write those personal notes on letters to select donors may have begun.

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But you might actually want to stop the process and consider the findings from the Association for Fundraising Professionals’ “2015 Fundraising Effectiveness Project Survey Report.”  This report reflects the responses Read more

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