Just Ask Your Donors

The Effective Fundraising Project (EFP), a joint program of the Urban Institute and the Association of Fundraising Professionals, has come out with its second quarterly report for 2019.  To put it bluntly, the results are discomforting. 

EFP uses a panel of 4,456 organizations for these quarterly reports.  All of these organization have raised at least $5,000 from at least 25 donors in each of the last 6 years.  In 2018, these organizations raised a total of $4,766,892,210, adjusted for inflation.  Thus, unlike so many studies Read more

The Downward Donation Spiral

It’s that time of the year again when the leaves are falling, the air is crisp and thoughts turn to year-end appeals.  The letter may be in draft form or written and approved; the priming and prepping of board members to write those personal notes on letters to select donors may have begun.

View image | gettyimages.com

But you might actually want to stop the process and consider the findings from the Association for Fundraising Professionals’ “2015 Fundraising Effectiveness Project Survey Report.”  This report reflects the responses Read more

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