Is Bigger Always Better? Money vs. Mission

Whenever I talk about strategic planning, I make sure to very quickly help folks understand one important thing:  strategic planning isn’t necessarily about planning for growth, but is always about planning for organizational evolution, which may involve growth, or shrinkage, or moving towards perfection and say nothing about size, or….

This is confusing because most people see growth as the goal.  In this country, bigger is always seen as better and nonprofits have fallen into the trap of thinking they are failing if they consciously choose Read more