The Elusive Nonprofit Brand

Fast Company has been running a series called “USA: Can This Brand Be Saved?” With the goal of exploring what our brand is, how that brand has changed over the past four years and what needs to happen to see if the brand can be saved, the series has come at this goal from a variety of perspectives. Some of the articles have given me hope; some have left me quite despondent.

The most recent one, about pride in being an American, made me think about Read more

Charity Begins at Home

I am happy to report that I have data to support what I had always assumed (or was it hoped?):  most parents want their children to become philanthropic.  According to a recent poll conducted by the Harris Interactive Service Bureau, commissioned by Pearson Foundation and the Penguin Group, 90% of the 500 parents surveyed say “it is important to raise children to become charitable adults.”

Wanting and succeeding, though, are two very different things.  And apparently, most of the 90% of those parents aren’t being very Read more