The Elusive Nonprofit Brand
Fast Company has been running a series called “USA: Can This Brand Be Saved?” With the goal of exploring what our brand is, how that brand has changed over the past four years and what needs to happen to see if the brand can be saved, the series has come at this goal from a variety of perspectives. Some of the articles have given me hope; some have left me quite despondent.
The most recent one, about pride in being an American, made me think about Read more
What’s Hot in Nonprofit Staffing?
It’s my practice to always keep an eye on the sector, taking its pulse, monitoring the trends to see what is a blip, what’s moving from trend to part of the fabric, and everything in between. Executive directors who don’t do this risk harming their organizations. , I read a lot—and I mean a lot, from the solid, academic journals to the lay publications, the revered to the trash. The variety of sources helps me sort the wheat from the chaff, to pick out the Read more