It’s All Relative

The Urban Institute recently came out with the results of its assessment of donor retention using 2011-2012 data.  The conclusion?  Nonprofits are losing donors at a rate that does not allow them to keep pace:  for every 100 new and recovered donors gained, 105 were lost between 2011 and 2012; the year before the gain was 100 to a loss of 107.  This, according to the study, is a marked contrast with the years prior to the recession when there was a net positive year- Read more