Believe in your Brand

My brain works in funny ways.  Listening to Shankar Vedantam on NPR talking about golfing with big name clubs versus no-name clubs, my mind goes to nonprofits.

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Vedantam was unpacking yet another interesting piece of social science research.  This one looked at whether using a putter from a well-known brand—in this case, Nike—made a difference in the success of the golfer, compared to those putting with a generic club.  And it did:  those who were told the putter they were using Read more

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