In association with an assignment to research and critique three mission statements, one of my students recently pointed out that the Stanford Social Innovation Review recommends eight word mission statements as the ideal standard. Seriously?
She also noted some findings from TopNonProfits.com that examined the mission statements of 50 organizations on its top 100 nonprofits list. A few of its key findings?
15.3: the average number of words in the mission statements of these organizations
2: words in the shortest mission statement
235: words in the longest mission statement
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