Building the Right Development Strategy: Integrating Events

$20.00 – $185.00

A balanced development strategy can help your organization weather shifts in individual giving, foundation trends, the stock market and other inevitable changes outside of our control, creating the foundation for sustainable revenue. This class will help you think through your overall development strategy across various revenue streams. Then we will focus in on how to integrate friend-raising and fundraising events as a component of your development strategy. A well-planned and executed event can connect your organization, motivate stakeholders, offer networking and/or engagement opportunities, and garner interest from prominent people, thereby adding strength to your message and mission and gaining resources for advancing your work. Together, we will learn how to develop a realistic budget and calculate cost projections, how to secure organizational buy-in, set expectations, and measure success. We will discuss the considerations for deciding the format of an event: face-to-face, virtual or hybrid. And because you want more from your event than just good will, you’ll learn strategies for converting event attendees into committed donors.