Building the Right Development Strategy: Integrating Events

Date and Time: Thursday, October 19, 2023 - 09:00 am to 03:00 pmLocation: N/A - online


Registration for this course is closed. Please contact us at [email protected] to inquire about any remaining spaces or to be placed on a waiting list.

A balanced development strategy can help your organization weather shifts in individual giving, foundation trends, the stock market and other inevitable changes outside of our control, creating the foundation for sustainable revenue. This class will help you think through your overall development strategy across various revenue streams. Then we will focus in on how to integrate friend-raising and fundraising events as a component of your development strategy. A well-planned and executed event can connect your organization, motivate stakeholders, offer networking and/or engagement opportunities, and garner interest from prominent people, thereby adding strength to your message and mission and gaining resources for advancing your work. Together, we will learn how to develop a realistic budget and calculate cost projections, how to secure organizational buy-in, set expectations, and measure success. We will discuss the considerations for deciding the format of an event: face-to-face, virtual or hybrid. And because you want more from your event than just good will, you’ll learn strategies for converting event attendees into committed donors.

SKU: N/A Category: Audience: Any development or other staff involved in developing their organizations fundraising strategy. Certificate Programs: Fundraising

Event Location

Date: October 19th, 2023

Location: N/A - online


Member $155
Non-Member $185


  • Tina Barber

    Tina M. Barber, MPA, has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well-known nonprofit organizations such as Habitat for Humanity, The United Way, Philabundance, and the Free Library of Philadelphia Foundation. She currently serves as Director of Community Giving at The Trevor Project where she is responsible for growing annual fund revenue nationally. As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management and development,