Successful Fundraising in a Diverse World Starts With You

Date and Time: Friday, December 11, 2020 - 09:00 am to 12:00 pmLocation: N/A - online


Registration for this course is closed. Please contact us at [email protected] to inquire about any remaining spaces or to be placed on a waiting list.

Every successful development strategy uses a variety of different tools, from annual appeals to major donor cultivation to social media, and more. And every tool must be the finest honed version of itself. One of the key tools is you—the fundraiser. In our multicultural world, cultural competency, whether we divide culture based on race, age, sex, gender or some other variable, is an essential skill for every successful fundraiser.

Strong fundraisers understand the importance of meeting people where they are. You are effective when you tell people a compelling story about your cause in ways that resonate with them, their life and their values. One size does not fit all. While we all bring historic and systemic biases to what we do and how we do it, no fundraiser can afford to have those biases seep into their work. This class will help you understand the fundamentals of the components of cultural competency: awareness of your own culture’s perspective and your attitudes towards cultural differences. It will then explore how your cultural competency influences your ability to be a more or less successful fundraiser when working within the multicultural world in which we live.

Regardless of whether this is your full-time job, an “also and” to your “real” job or part of your volunteer role it is, perhaps, even more crucial that you too, as a key tool in this strategy, are as finely honed as you can be. This course will start to get you there.

SKU: N/A Category: Certificate Programs: Fundraising

Event Location

Date: December 11th, 2020


Member $79
Non-Member $85


  • Jennifer Shropshire

    Jennifer Shropshire is a principal with Edward F. Swenson & Associates, Inc., a management and fundraising consulting firm, where she uses management and fundraising expertise to support nonprofit clients. She was formerly director of development for the Walnut Street Theatre. In addition to her consultant work with The Nonprofit Center, she was a CLEAR Circle facilitator, working with nonprofit executive directors. She holds an MBA from The Wharton School, University of Pennsylvania and a BS from the State University of New York at Oswego.