Successful Fundraising in a Diverse World Starts With You

Date and Time: Tuesday, December 7, 2021 - 09:00 am to 12:00 pmLocation: N/A - online


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Every successful fundraiser has a variety of tools in their toolbox.  To be successful, each tool must be honed to its finest version of itself.  The fundraiser – as a person and as a professional – is a key tool that too often is overlooked.  In our multicultural world, cultural competency is an essential skill for every successful fundraiser.  Whether you segment culture based on race, age, sex, gender, or any other variable, meeting people where they are—being able to tell a compelling story about your cause in ways that resonate with them, their life, their values—is crucial.

One size does not fit all. While we all bring historic and systemic biases to what we do and how we do it, fundraisers cannot afford to have those biases seep into their work. This class will explain the fundamental components of cultural competency:  awareness of your own culture’s perspective and your attitudes towards cultural differences.  It will then explore how your cultural competency influences your success as a fundraiser the multicultural world in which we live and point out ways to improve your performance.

Regardless of whether this is your full-time job, an “also and” to your “real” job or part of your volunteer role it is equally important that you, as a key tool in your fundraising strategy, are as finely honed as you can be. This course will start to get you there.

SKU: N/A Category: Audience: Anybody involved in fundraising Certificate Programs: Fundraising

Event Location

Date: December 07th, 2021


Member $79
Non-Member $85


  • Jennifer Shropshire

    Jennifer Shropshire is a principal with Edward F. Swenson & Associates, Inc., a management and fundraising consulting firm, where she uses management and fundraising expertise to support nonprofit clients. She was formerly director of development for the Walnut Street Theatre. In addition to her consultant work with The Nonprofit Center, she was a CLEAR Circle facilitator, working with nonprofit executive directors. She holds an MBA from The Wharton School, University of Pennsylvania and a BS from the State University of New York at Oswego.