Taglines…Just do it!

A tagline?  Does your nonprofit have one?  Do you really care whether you have one or not? 

Does it make or break your organization?  And I ask this as someone whose organization has a tagline:  In the business of nonprofits.   

Blogger Nancy Schwartz recently conducted a tagline survey and found that 72% of nonprofits don’t like or don’t have a tagline.  (Twelve nonprofits won prizes for the best taglines, and to that dozen I send Read more