Time and People Yield Major Donor Success

While the “2017 Major Gifts[1] Fundraising Benchmark Study:  How Does Your Organization Compare?” may not be much help in benchmarking your own operations, you may find a helpful point or two.

The report’s sponsor (Association of Philanthropic Counsel) and researcher (Melissa S. Brown & Associates, LLC) note that the 80-20 rule operates in the sphere of a nonprofit’s major gift fundraising:  80% of raised income comes from 20% or less of those in the donor database.  In 2015, Bloomerang put those stats a little differently:  88% Read more