The daughter of two writers learns this in the womb: language choices matter.
Not too long ago, I was reminded of this when reading the article aptly titled, “Quantifying Impact Alienates Nonprofit Employees,” which spoke of research by Julia Morley of the London School of Economics.
Over the decades, I have worked with many organizations helping them to introduce not the language of impact evaluation but impact evaluation itself. More often than not, there is an immediate and palpable resistance.
It seems that when we Read more