A tagline? Does your nonprofit have one? Do you really care whether you have one or not?
Does it make or break your organization? And I ask this as someone whose organization has a tagline: In the business of nonprofits.
Blogger Nancy Schwartz recently conducted a tagline survey and found that 72% of nonprofits don’t like or don’t have a tagline. (Twelve nonprofits won prizes for the best taglines, and to that dozen I send Read more