Is Donor Fatigue Real?

One of the most frequently asked questions that I get on the subject of fund development is, “What about donor fatigue?  Does it really exist?”  The answer, generally, is, “It depends upon whom you ask.”  Some people believe it is real, that people who have given, and are inclined to give, get worn down by constant asking and, one day, just stop giving cold turkey, or giving less than before and gradually stop or some variation.  Fundraising experts prefer the response that there is no Read more

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