While the corporate world has embraced the value and importance of corporate social responsibility (CSR), the nonprofit world has some catching up to do. As every nonprofit scrambles to ensure its viability, they would be wise to understand CSR (a company-supported program that demonstrates a corporation’s commitment to helping and supporting the communities in which it and its employees reside), as well as its short-term costs and potential benefit and the definite long-term benefit.
Over the past 35 years, corporate programs have morphed, spawning the CSR Read more
With the release of the 2013 Cone Communications/Echo Global CSR Study, I am reminded, once again, that socially responsible corporations are not everyone’s ideal. Hard to imagine, but true.
Back in 2008, Jonathan Salem Baskin wrote a rather controversial piece in Advertising Age, in which he noted that there is “no morality inherent in corporate functions and asked, “…where in the game rules does it say that companies have to be ‘responsible’ for anything other than profits?” Whether Mr. Baskin was being serious or just playing Read more