To Market to Market

Nonprofits are used to hearing my strong warning that without at least one full-time, dedicated development professional on staff, they were jeopardizing their financial viability.  As our nonprofit landscape became more and more competitive, the challenges of fundraising grew.  The pool of dollars for which we all were vying was not keeping pace with the growth of the sector, the need to have different strategies for different generations of individual donors, and the seemingly rapid change of donor priorities, added complexity.  Thus, it was no Read more

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