Corporate Social Responsibility: Don’t Leave Home Without It

With the release of the 2013 Cone Communications/Echo Global CSR Study, I am reminded, once again, that socially responsible corporations are not everyone’s ideal.  Hard to imagine, but true.

Back in 2008, Jonathan Salem Baskin wrote a rather controversial piece in Advertising Age, in which he noted that there is “no morality inherent in corporate functions and asked, “…where in the game rules does it say that companies have to be ‘responsible’ for anything other than profits?”  Whether Mr. Baskin was being serious or just playing Read more

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