Corporate Social Responsibility is Good Business

 

What a brilliant idea!  Robert Goodwin, co-founder of Executives Without Borders, has suggested that every corporation adopt a nonprofit, providing IT, marketing and logistical support, as well additional business expertise that could help nonprofits do better at delivering their mission.  He sees this as a win-win situation, noting that:

“Companies that integrate altruistic activities into their core business model will have the competitive advantage that comes with delivering a social profit: They will retain employees, recruit top talent, and build better community relations and a stronger Read more

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