Meghan Pierce, Ph.D., is an assistant professor of Marketing at La Salle University. While pursuing her Ph.D., Meghan consulted in the nonprofit sector, with a focus on participatory action research, behavior change strategies, and measuring impact. She received her B.S. in marketing, B.A. in foreign languages and literatures, M.S. in marketing research, and Ph.D. in marketing from Virginia Tech. She also spent several years spent working with the Health Communication Lab and Center for Organizational Research at the University of Lugano, Switzerland.