Social Media Suite

Date and Time: January 26th, 2017 - 12:00 pm to 01:30 pm Location: Webinar

Select your pricing level

While studies indicate that nonprofits are adopting social media tools at a faster rate than most Fortune 500 companies, many nonprofits are not convinced that they are using these tools in the most effective ways possible to increase awareness, donations and relationship-building.

No matter what age demographic your organization targets, every generation can now be reached through online marketing. More than half of people over the age of 65 are online, and they account for about 13% of online donation. Baby Boomers are online at work and at home and account for about half of overall online giving and GenXers are known to be highly responsive to online marketing. Of course, Milennials are the most wired generation, replacing traditional computer use with mobile

Communications. And so to reach a variety of people, you need be doing multi-channel communicating.
We have created the Social Media e-learning Suite to help you implement and integrate social media into your overall communications strategy to be confident that you are getting the most out of the most popular platforms while making use of their free resources for nonprofits.

Each of these four 90-minute e-learning sessions can stand alone but we encourage you to take the entire series to work toward an integrated social media strategy. Presenting them online will give you the opportunity to view the tools as they exist in the real world for a more impactful learning experience.

These are the dates  for each Webinar:

  • Facebook – 1/26/2017
  • Twitter – 1/31/2017
  • Building a Successful Blog – 2/14/2017
  • Writing for the Web – 2/28/2017

All Webinars are from noon to 1:30 pm.

Individual Descriptions

Facebook – 81 percent of nonprofit communications professionals recognize Facebook as the most important social media tool. But having a Facebook page does not ensure that it’s fulfilling its potential as a tool for engagement, calls to action and an information channel. Whether it’s via your news feed, a fan page, charity page or group page, how do you find your authentic voice in both compelling content and images. And how do you drive people to it? Even Facebook’s own people identify that the biggest struggle nonprofits have with the platform is not understanding how to best use its tools for community engagement.

You can register just for this webinar here

Twitter – Right now, Twitter is the fastest growing social media platform in the world. But despite the compressed length of tweets, finding compelling content to present in 140 characters or less is not an easy task. Learn how to master the hashtag and ensure that you have followers out there paying attention.

You can register just for this webinar here

Building a Successful Blog – A blog has become an essential tool for nonprofits to communicate their missions, their positions, engage readers and to make themselves known as a relevant force in their community. Its format makes it simple to update and therefore easy to provide fresh content to both your audience and search engines. Blogs fulfill several functions, including increasing your credibility as a voice for relevant issues; building your online community to leverage support; creating awareness; attracting support, including volunteers and increasing traffic to your website.

This Webinar will take you through the steps of creating a blog, including choosing a platform and developing procedures for writing, posting and monitoring. Make sure you are utilizing this valuable communications tool to engage, inform, advocate and demonstrate your leadership role.

You can register just for this webinar here

Writing for the Web – There are big differences between how you should write for print and writing for the web. Learning to write effective online content begins with understanding how online readers behave. This Webinar will show you how to meet the needs of your online audience by understanding why writing for the web differs from other kinds of writing, how to create content, style and structure, maximizing readability and comprehension and maintaining and conveying your organizational culture and tone in the context of today’s online media tools. This Webinar is especially complimentary to the Blogging Webinar.

You can register just for this webinar here

Audience: For all staff involved with digital organizational messaging.

Certificate Programs: Marketing & Communications

Event Location

Date: January 26th, 2017

Location: N/A

PA

Member $80
Non-Member $100