Market Research on a Shoestring – First-time Guide to Focus Groups

Date and Time: Friday, February 7, 2020 - 12:00 pm to 01:00 pmLocation: N/A - Webinar


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Focus groups – small-group discussion guided by a trained leader – are among the most effective and economical forms of research to guide future action, such as adding, expanding or eliminating a service or program.

This webinar will help you appreciate and understand what is involved in setting up and running focus groups that deliver. You will learn how to recruit participants, the role of the facilitator, how to define what you want to know so that you ask the right questions and how to use the information you collect effectively.  It will also cover common pitfalls, such as defining your audience and overcoming bias, which can taint your results.  If you want to learn how to make solid use of this valuable research tool with minimal expenditure, this webinar will provide the clarity you need to proceed.


Special Bundle Rate: Choose any 3 webinars for $48 for Members or $60 for Non-Members. Use Promo Code: Web3

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Event Location

Date: February 07th, 2020


Member $20
Non-Member $25


  • Christine Armstrong

    Christine Armstrong is a Professor of Communication at Northampton Community College’s Monroe Campus. In addition to a wide variety of communication courses, Chris also teaches Research Methods at the college in which she supervises research projects and walks students through the process of careful data collection and interpretation. She has a long history of working with, and within nonprofit organizations at a variety of levels both locally and internationally. She holds a M.A. in Communication Arts and Sciences from the Pennsylvania State University and a bachelors in Communication Studies from Colorado State University.


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