Harnessing the Power of your Nonprofit’s Brand

Date and Time: Thursday, November 15, 2018 - 09:00 am to 04:00 pmLocation: Montgomery, McCracken - 1735 Market Street, Philadelphia, PA 19103

$20.00$159.00

Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

Most of us recognize branding as a potential tool for fundraising, marketing and communications. Our brand should differentiate us, build trust, acquire resources and establish partnerships. But the most successful nonprofits have learned to think about branding playing a more strategic role, involving all the key players in your organization. Every day we see the power of branding as it relates to Apple or Starbucks, but nonprofits often make the fundamental mistake of believing that there’s no value in a brand unless you can sink lots of money into marketing it.

You are in a position to create a powerful brand that moves people to want to support you. But that means everyone in the organization must recognize and understand your brand before it can have any impact on your audiences. This class will make you appreciate the power of your brand so you can harness it, even without a big budget to back it up. You’ll go from the basics of what makes a brand to what your brand can do for you, who is in charge of it, and how you can strengthen it. Get excited by the prospects of how to shape and articulate your brand, with limited resources, and how to manage and evaluate branding strategies so that they support your message and your mission.

“You are a brand whether you like it or not….you’re going to leave some impression in a person’s mind [and] it’s your choice whether you want to actively manage that impression or whether you want them to come to their own conclusions of what they think about you. It doesn’t matter whether you’re a one person advocacy organization or a transnational (international non-governmental organization).”
-Ingrid Srinath, World Alliance for Citizen Participation

SKU: N/A Category: Tags: , Audience: Staff responsible for marketing and communications and others involved in defining and communicating a clear brand and message, such as development officers, executive directors and board members Certificate Programs: Marketing & Communications

Event Location

Date: November 15th, 2018

Location: Montgomery, McCracken

Address: 1735 Market Street

Philadelphia, PA 19103

Member $129
Non-Member $159

Instructors

  • David Brown

    David W. Brown, assistant professor of instruction, Department of Strategic Communication, Temple University,  has helped guide the strategic marketing direction for nonprofit and other mission-focused organizations throughout his 30+ year career.

    He founded BrownPartners, which became one of the most decorated minority-owned ad agencies in the history of Philadelphia’s advertising industry.

    His career also includes serving as General Manager for 900 AM WURD – Pennsylvania’s only black-owned talk radio station. Brown was also named a “Champion of Change” by the Obama Administration and was invited to the White House to share his insights on empowering nonprofits to make a difference in the