Fundamentals of The Nonprofit Website
Surveys of nonprofit communications professionals consistently cite an organization’s website as its most important communications tool. Whether you’re building or rebuilding your website, you need to be sure it’s your premier marketing tool for reaching donors, prospective supporters and other key stakeholders, while telling your story in an effective and compelling manner. This ½ day class will focus on website strategy so you know how to approach your website’s design, from the role of the sitemap, increasing visibility, google analytics and alerts and ensuring that it is the centerpiece of a consistent communications and marketing approach. You’ll get valuable tips for creating an RFP and for working with a website consultant that will ease the process and reduce anxiety about this key investment. Stick around after class for a chance to present your website for expert critique and improvement.
Please note this class has a snow date of 2/6/2018. If we have to cancel this class due to inclement weather it will be moved to this date but it will not necessarily be held at the same location.
Audience: Communications and marketing staff involved in website creation and maintenance and setting marketing/communications strategy
Certificate Programs: Marketing & Communications
Date: January 30th, 2018
Location: Ballard Spahr
Address: 1735 Market Street, 48th Floor
Philadelphia, PA 19103
Rick Simmons is Chief Solutions Officer at SimmonsOnlineSolutions. For 7 years he grew Dinkum Interactive into one of the prestige internet marketing firms in Philadelphia. Now he’s out to build a firm that works more closely with the needs and goals of small to midsized organizations that need help with their internet marketing. Rick was previously sales director at Educational Directories, developing Internet marketing for colleges and universities. He was also sales director at Investor Broadcast Network, one of the first companies to distribute information online. With 30+ years in advertising, marketing and sales, Rick brings passion, engagement, and enthusiasm