Developing a Communications Plan
Does your organization suffer from the lack of a strategic, intentional approach to communication that clearly defines your messages, your audience and the tools you will use to achieve your objectives? Do you have a plan that builds relationships and maximizes marketing efforts? Participants in this class will learn how to create a comprehensive communication plan, from assessing communication or marketing needs to designing communication strategies and tactics. A good communication plan helps build relationships with key publics, including volunteers, donors, and the media as well as reduce potential risks, and this class will provide a thorough overview of how this is done.
Please note this class has a snow date of 12/8/2017. If we have to cancel this class due to inclement weather it will be moved to this date but it will not necessarily be held at the same location.
Audience: Marketing/development/communication managers, board members responsible for providing communication guidance, or anyone seeking ways to improve their organization’s strategic use of communication
Certificate Programs: Marketing & Communications
Date: December 01st, 2017
Location: Beneficial Bank
Address: 1818 Market Street, 12th Floor
Philadelphia, PA 19103
Jean Dolan has worked as a communication professional for more than 30 years in a career that spans journalism, public relations, marketing and teaching. For more than 15 years she’s directed public relations at a nonprofit community college that serves more than 10,000 students, a position that includes media relations outreach and internal communication to more than 500 employees. She has also served on the board of directors of the Newtown Library Company, a nonprofit subscription library that is among the oldest in the state of Pennsylvania. Jean earned her Master of Arts in professional communication at La Salle University,