Creating a Comprehensive and Strategic Approach to Social Media

Date and Time: Thursday, December 9, 2021 - 09:00 am to 03:00 pmLocation: N/A - Online


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More than 3 billion people use over 100 social media sites—and these numbers keep growing.  How many are you using?  One? Two? Five?  Are you using them strategically, each for the right purpose, the right audience and with the right integrated messaging in order to insure you are getting the biggest bang from this all-important asset?  Nearly 90% of nonprofits use some form of social media in their marketing.  Are you standing out in that crowd?  Without a comprehensive strategy, your message cannot reach its maximum impact as a marketing, and ultimately, fundraising tool, and, thus, you are wasting your time and other resources.

This class will help you understand the importance of having a smart, efficient and coordinated strategy that unifies all of your marketing efforts—and then it will teach you how to do develop that strategy.  Among topics that will be covered are:  market research, analytics to measure engagement, search engine optimization, trends, tracking links, and, of course, best practices in social media.  Social media may be free, but you need to be smart and strategic in how you use if you want to leverage the greatest amount of good from this powerful influencer.


This class is the perfect companion to our class on maximizing your website (link here), both of which emphasize the importance of developing a coordinated strategy across your website and social media tools.  Get 50% off one class when registering for both at the same time using the promo code DIGITAL.

SKU: N/A Category: Audience: All staff involved with setting and implementing digital media strategy

Event Location

Date: December 09th, 2021


Member $139
Non-Member $169


  • Rachel Dukeman

    Rachel Dukeman is founder and lead strategist for R&R Creative, a consulting and outsourcing firm helping nonprofits and mission-driven businesses with creative marketing and business strategy. Rachel enjoys creating marketing and strategic plans to provide customized framework that empowers staff to do what they do best: fulfilling their mission. She applies her experience and education in traditional marketing and publicity to the integration of social networking, digital media, and “Next Gen Nonprofit” theory for a diverse range of clients. When not drafting planning documents, she’s writing articles on arts, culture and social impact or leading a social entrepreneurial fellowship program. She holds a Bachelors degree in Communication (Rhetoric) and the History of Art