Building a Successful Marketing Program

Date and Time: Wednesday, December 9, 2020 - 09:00 am to 03:00 pmLocation: Northampton Community College - Online

$179.00

Registration for this course is through Northampton Community College. For more information visit their website - https://lifelearn.northampton.edu/modules/shop/index.html?action=courseBrowse&CatalogID=4070036

Every day, nonprofits face challenges that come from an ever-increasing number of organizations, creating greater competition for attention and shrinking dollars. Marketing is key to differentiating yourself so that you become – and stay – competitive. A clear focused marketing strategy enables you to cut through the clutter and gain critical support from key stakeholders.

You know what you want to accomplish, but how do you get there? How do you analyze your current marketing efforts (if any), and transform them into a more strategic and comprehensive approach? How do you customize marketing tactics for donors and other stakeholders?

This class will enable participants to understand the fundamental principles of marketing and its various components with the purpose of applying them as part of a strategic knowledge base required of any high-level or aspiring nonprofit. By the end of the class, participants will be proficient in auditing their communications, developing a marketing plan and putting principles that best meet the needs of your organization into practice.

Category: Audience: Staff and board members who want to increase the effectiveness of their organizations build or extend services and grow their organizations Certificate Programs: Nonprofit Management

Event Location

Date: December 09th, 2020

PA

Fee $179

Instructors

  • Meghan Pierce, Ph.D.

    Meghan Pierce, Ph.D., is an assistant professor of Marketing at La Salle University.  While pursuing her Ph.D., Meghan consulted in the nonprofit sector, with a focus on participatory action research, behavior change strategies, and measuring impact. She received her B.S. in marketing, B.A. in foreign languages and literatures, M.S. in marketing research, and Ph.D. in marketing from Virginia Tech.  She also spent several years spent working with the Health Communication Lab and Center for Organizational Research at the University of Lugano, Switzerland.