Building a Successful Marketing Program

Date and Time: Tuesday, February 1, 2022 - 07:00 pm to 08:30 pmLocation: N/A - Online


Select Your Member Level


Please note this class will take place over 4 evenings, and you must attend all dates:

  • 2/1/22
  • 2/8/22
  • 2/15/22
  • 2/22/22

Every nonprofit operates in an exceedingly and ever increasingly competitive world.  A clear focused approach to marketing enables a nonprofit to cut through the clutter and gain critical support from key stakeholders. This class will enable participants to understand the fundamental principles of marketing and its various components, all while giving you the understanding of how to apply them.  How do you analyze your current marketing efforts (if any), and transform them into a more strategic and comprehensive approach? How do you customize marketing tactics for donors and other stakeholders, as well as for the capacity of your organization to execute?  How do you pull this all together so it makes sense?  By the end of the class, participants will be proficient in auditing current communication efforts, developing a marketing plan and putting principles that best meet the needs of your organization into practice.

SKU: N/A Category: Audience: Staff and board members who want to increase the effectiveness of their organizations build or extend services and grow their organizations Certificate Programs: Nonprofit Management (online/evening) Nonprofit Management

Event Location

Date: February 01st, 2022


Member $139
Non-Member $169


  • Meghan Pierce, Ph.D.

    Meghan Pierce, Ph.D., is an assistant professor of Marketing at La Salle University.  While pursuing her Ph.D., Meghan consulted in the nonprofit sector, with a focus on participatory action research, behavior change strategies, and measuring impact. She received her B.S. in marketing, B.A. in foreign languages and literatures, M.S. in marketing research, and Ph.D. in marketing from Virginia Tech.  She also spent several years spent working with the Health Communication Lab and Center for Organizational Research at the University of Lugano, Switzerland.