Building a Successful Marketing Program

Date and Time: Wednesday, February 20, 2019 - 09:00 am to 04:00 pmLocation: Bucks County Community College - 275 Swamp Road, Newtown, PA 18940

$159.00

Registration for this course is through Bucks County Community College. For more information visit their website - http://www.bucks.edu/businesscareer/pro-dev/browsebyindustry/nonprofitmanagement/

Every day, nonprofits face challenges that come from an ever-increasing number of organizations, creating greater competition for attention and for shrinking dollars. Marketing is key to differentiating yourself so that you become – and stay – competitive. A clear focused marketing strategy enables you to cut through the clutter and gain critical support from key stakeholders.

You know what you want to accomplish, but how do you get there? How do you analyze your current marketing efforts (if any) and transform them into a more strategic and comprehensive approach? How do you customize marketing tactics for donors and other stakeholders?

This course will enable participants to understand the fundamental principles of marketing and its various components with the purpose of applying them as part of a strategic knowledge base required of any high-level or aspiring nonprofit. By the end of the course, participants will be proficient in auditing their communications, developing a marketing plan and putting principles that best meet the needs of your organization into practice.

Category: Tag: Audience: Staff and board members who want to increase the effectiveness of their organizations build or extend services and grow their organizations Certificate Programs: Nonprofit Management

Event Location

Date: February 20th, 2019

Location: Bucks County Community College

Address: 275 Swamp Road

Newtown, PA 18940

Fee $159

Instructors

  • David Brown

    David W. Brown, assistant professor of instruction, Department of Strategic Communication, Temple University,  has helped guide the strategic marketing direction for nonprofit and other mission-focused organizations throughout his 30+ year career.

    He founded BrownPartners, which became one of the most decorated minority-owned ad agencies in the history of Philadelphia’s advertising industry.

    His career also includes serving as General Manager for 900 AM WURD – Pennsylvania’s only black-owned talk radio station. Brown was also named a “Champion of Change” by the Obama Administration and was invited to the White House to share his insights on empowering nonprofits to make a difference in the