Building a Successful Marketing Program

Date and Time: Wednesday, January 30, 2019 - 09:00 am to 04:00 pmLocation: WHYY - Independence Mall West, 150 N. 6th Street, Philadelphia, PA 19106

$20.00$159.00

Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

Every day, nonprofits face challenges that come from an ever-increasing number of organizations, creating greater competition for attention and for shrinking dollars. Marketing is key to differentiating yourself so that you become – and stay – competitive. A clear focused marketing strategy enables you to cut through the clutter and gain critical support from key stakeholders.

You know what you want to accomplish, but how do you get there? How do you analyze your current marketing efforts (if any) and transform them into a more strategic and comprehensive approach? How do you customize marketing tactics for donors and other stakeholders?

This course will enable participants to understand the fundamental principles of marketing and its various components with the purpose of applying them as part of a strategic knowledge base required of any high-level or aspiring nonprofit. By the end of the course, participants will be proficient in auditing their communications, developing a marketing plan and putting principles that best meet the needs of your organization into practice.

 

Please note this class has a snow date of 2/8/2019. If we have to cancel this class due to inclement weather it will be moved to this date but it will not necessarily be held at the same location.

SKU: N/A Category: Tag: Audience: Staff and board members who want to increase the effectiveness of their organizations build or extend services and grow their organizations Certificate Programs: Marketing & Communications

Event Location

Date: January 30th, 2019

Location: WHYY

Address: Independence Mall West, 150 N. 6th Street

Philadelphia, PA 19106

Member $129
Non-Member $159