Building a Successful Marketing Program
Date and Time: Friday, October 21, 2022 - 09:00 am to 04:00 pmLocation: La Salle University - Founders Hall - 738 Penn Boulevard, Philadelphia, PA 19144
$20.00 – $185.00
Registration for this course is closed. Please contact us at [email protected] to inquire about any remaining spaces or to be placed on a waiting list.
A clear focused approach to marketing enables a nonprofit to cut through the clutter and gain critical support from key stakeholders. This class will enable participants to understand the fundamental principles of marketing and its various components, and how to apply them. How do you analyze your current marketing efforts (if any), and transform them into a more strategic and comprehensive approach? How do you customize marketing tactics for donors and other stakeholders, as well as for the capacity of your organization to execute? How do you pull this all together so it makes sense? By the end of the class, participants will be proficient in auditing current communication efforts, developing a marketing plan and putting principles that best meet the needs of your organization into practice.
Date: October 21st, 2022
Location: La Salle University
Address: 738 Penn Boulevard
Philadelphia, PA 19144
Meghan Pierce, Ph.D., is an assistant professor of Marketing at La Salle University. While pursuing her Ph.D., Meghan consulted in the nonprofit sector, with a focus on participatory action research, behavior change strategies, and measuring impact. She received her B.S. in marketing, B.A. in foreign languages and literatures, M.S. in marketing research, and Ph.D. in marketing from Virginia Tech. She also spent several years spent working with the Health Communication Lab and Center for Organizational Research at the University of Lugano, Switzerland.