Building a Communications Plan for your Ministry

Date and Time: Friday, March 22, 2019 - 12:00 pm to 01:00 pmLocation: N/A - Webinar

$20.00$25.00

Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

Your place of worship, just like many institutions, is impacted by dramatic changes in ways we communicate today. From social media to 24-hour news cycles, your congregants are bombarded with information around-the-clock. In this culture of media saturation, no ministry can depend upon informal or traditional methods to attract new and retain faithful parishioners, encourage participation, satisfy volunteers and maintain engagement.

Many of the same communications tools and strategies that other organizations use can be adapted in support of your ministry and can demonstrate to your various audiences how inviting and fulfilling an experience you offer. By accepting that you are not only competing with other faith-based programs, but also with secular activities that vie for people’s limited attention, you can use your communications plan to ensure that your unique role in your community is defined and forcefully conveyed.

This webinar will give insight into the role that a communications plan can play, beyond promoting events, to identifying your brand identity and personality, core values and marketing your ministry. It will look at who you are trying to reach and by what channels, the role of a website and social media, how to set measurable goals, and how to write a marketing plan you can implement. By creating effective outreach and communication, you will be able to make an even greater impact in your community, offering more people the experience they seek and the sustained engagement you need to keep your ministry viable.

 

Special Bundle Rate: Choose any 3 webinars for $48 for Members or $60 for Non-Members. Use Promo Code: Web3

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Event Location

Date: March 22nd, 2019

PA

Member $20
Non-Member $25

Instructors

  • David Brown

    David W. Brown, assistant professor of instruction, Department of Strategic Communication, Temple University,  has helped guide the strategic marketing direction for nonprofit and other mission-focused organizations throughout his 30+ year career.

    He founded BrownPartners, which became one of the most decorated minority-owned ad agencies in the history of Philadelphia’s advertising industry.

    His career also includes serving as General Manager for 900 AM WURD – Pennsylvania’s only black-owned talk radio station. Brown was also named a “Champion of Change” by the Obama Administration and was invited to the White House to share his insights on empowering nonprofits to make a difference in the