$20.00 – $159.00
Does your organization suffer from the lack of a strategic, intentional approach to communication that clearly defines your messages, your audience and the tools you will use to achieve your objectives? Do you have a plan that builds relationships and maximizes marketing efforts? Participants in this class will learn how to create a comprehensive communication plan, from assessing communication or marketing needs to designing communication strategies and tactics. A good communication plan helps build relationships with key publics, including volunteers, donors, and the media, as well as reducing potential risks, and this class will provide a thorough overview of how this is done.
Recognizing that media relations is a powerful tool for nonprofits, even without financial resources, much of the class will be devoted to the essentials of media relations and how they fit into, and support, your overall marketing plan. While the world of media has changed drastically in recent years, the fact that all media are swamped with requests for coverage remains constant and those who give the media what they want, when and how they want it, are the ones who will prevail. Working with the media offers tremendous value to organizations in conveying their messages, promoting events, and communicating with huge audiences, for minimal cost. Whether you’re sending out traditional news releases or tweeting your announcements, there are specific skills and strategies that will give you the best chances of getting coverage from both long-established media and the so-called new media. This class embraces those time-honored skills of good writing and compelling story-telling that remain constant, while recognizing the new strategies and approaches that new media demand of those who want to be successful in disseminating their organization’s message.
Please note this class has a snow date of 1/17/2019. If we have to cancel this class due to inclement weather it will be moved to this date but it will not necessarily be held at the same location.