Blueprints for Communications Planning and Media Relations in a Digital World

Date and Time: Friday, January 11, 2019 - 09:00 am to 04:00 pmLocation: Ballard Spahr - 1735 Market Street, Philadelphia, PA 19103


Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

Does your organization suffer from the lack of a strategic, intentional approach to communication that clearly defines your messages, your audience and the tools you will use to achieve your objectives? Do you have a plan that builds relationships and maximizes marketing efforts? Participants in this class will learn how to create a comprehensive communication plan, from assessing communication or marketing needs to designing communication strategies and tactics. A good communication plan helps build relationships with key publics, including volunteers, donors, and the media, as well as reducing potential risks, and this class will provide a thorough overview of how this is done.

Recognizing that media relations is a powerful tool for nonprofits, even without financial resources, much of the class will be devoted to the essentials of media relations and how they fit into, and support, your overall marketing plan. While the world of media has changed drastically in recent years, the fact that all media are swamped with requests for coverage remains constant and those who give the media what they want, when and how they want it, are the ones who will prevail. Working with the media offers tremendous value to organizations in conveying their messages, promoting events, and communicating with huge audiences, for minimal cost. Whether you’re sending out traditional news releases or tweeting your announcements, there are specific skills and strategies that will give you the best chances of getting coverage from both long-established media and the so-called new media. This class embraces those time-honored skills of good writing and compelling story-telling that remain constant, while recognizing the new strategies and approaches that new media demand of those who want to be successful in disseminating their organization’s message.


Please note this class has a snow date of 1/17/2019. If we have to cancel this class due to inclement weather it will be moved to this date but it will not necessarily be held at the same location.

SKU: N/A Category: Audience: Marketing/development/communication managers, board members responsible for providing communication guidance, or anyone seeking ways to improve their organization’s strategic use of communication Certificate Programs: Marketing & Communications

Event Location

Date: January 11th, 2019

Location: Ballard Spahr

Address: 1735 Market Street

Philadelphia, PA 19103

Member $129
Non-Member $159


  • Jean Dolan

    Jean Dolan has worked as a communication professional for more than 30 years in a career that spans journalism, public relations, marketing and teaching.  For more than 15 years she’s directed public relations at a nonprofit community college that serves more than 10,000 students, a position that includes media relations outreach and internal communication to more than 500 employees. She has also served on the board of directors of the Newtown Library Company, a nonprofit subscription library that is among the oldest in the state of Pennsylvania. Jean earned her Master of Arts in professional communication at La Salle University,