Be Where Your Donors Are: Crafting Integrated Fundraising Campaigns

Date and Time: Thursday, March 23, 2023 - 09:00 am to 03:00 pmLocation: N/A - Online

$20.00 – $185.00

Registration for this course is closed. Please contact us at [email protected] to inquire about any remaining spaces or to be placed on a waiting list.

Effective fundraising campaigns rely on “surround sound” messaging to reach your donors where they are.  To do this well, you need to integrate your fundraising approach across different channels such as direct mail, email, digital, social media, web, and telephone.  This class will show you how to build effective messages and deliver integrated fundraising campaigns that are memorable, cost-effective, and worthy of attracting new donors and retaining existing supporters. Among the key components to be covered are effective writing and design, printing and mailing, mailing lists, stewardship, and measuring success.

SKU: N/A Categories: , Audience: Fundraisers and other staff (executive directors, marketing/communications staff) involved in creating the messaging for campaigns. Board members and others interested in fundraising and in communicating about their organizations Certificate Programs: Fundraising

Event Location

Date: March 23rd, 2023

Location: N/A - online

PA

Member $155
Non-Member $185

Instructors

  • Tina Barber

    Tina M. Barber, MPA, has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well-known nonprofit organizations such as Habitat for Humanity, The United Way, Philabundance, and the Free Library of Philadelphia Foundation. She currently serves as Director of Community Giving at The Trevor Project where she is responsible for growing annual fund revenue nationally. As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management and development,