The Power of Video Story-telling

Date and Time: Thursday, November 5, 2020 - 09:00 am to 11:30 amLocation: N/A - online


Registration for this course is closed. Please contact us at [email protected] to inquire about any remaining spaces or to be placed on a waiting list.

Video storytelling was an increasingly popular tool to promote your mission before the pandemic; the pandemic, however, has made it an essential tool in your marketing and development toolkits.

This class will show you practical strategies for reaching the vast audience that is your virtual marketing with visually compelling messages about your organization. Rather than a hands-on video production tutorial, this class focuses on tools and techniques that you can explore outside the classroom and how you can apply proven approaches to creating engaging videos while protecting the limits of your nonprofit budget. With minimal resources, this class will help you increase your fundraising, awareness levels, event attendance, and more. Lots of video viewing examples will solidify your thinking.

SKU: N/A Categories: , Audience: Communications staff and others involved in using story-telling and other forms of messaging online

Event Location

Date: November 05th, 2020


Member $69
Non-Member $75


  • Michael Schweisheimer

    Michael Schweisheimer, founder and executive producer of PWPvideo, is an award-winning filmmaker with experience behind the camera since 1991.  He has been involved in the creation of hundreds of films and videos, ranging from corporate training and promotional projects, to television commercials and feature films.  Michael founded Primitive World Productions in 2000 with an emphasis on nonprofit organizations, helping them to convey their missions to the public through video communication.  He enjoys consulting, speaking and teaching about the intersection between nonprofits, education and green organizations with video production and advocates for its most judicious and effective uses.