The Art of Persuasive Nonprofit Story-Telling

Date and Time: Thursday, April 29, 2021 - 09:00 am to 03:00 pmLocation: N/A - Online


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Bring your cause to life with good story-telling. Discover how to motivate, persuade and make your cause memorable by using stories that inspire, connect and engage audiences. While statistics and data are important and meaningful, it is stories that truly convey who we are, who we serve and what results from our work. Story- telling is an art that is shared through publications and direct mail solicitations; verbally, from the elevator speech to a funder presentation; and online via today’s social media tools.

A well-told story inspires and compels action and distinguishes your organization from the competition. You don’t have to have cute babies and cuddly puppies to have a story that moves people.

This class explores the factors that make a story-telling presentation successful so that you are utilizing various communication tools effectively, maximizing support for your organization. Practicing your story-telling will reinforce your skills and raise your confidence level as you speak on behalf of your organization.

SKU: N/A Categories: , Audience: Executive directors, board members, marketing/communications and fundraising staff; appropriate for any level of experience

Event Location

Date: April 29th, 2021


Member $139
Non-Member $169


  • LiRon Anderson-Bell

    LiRon Anderson-Bell is a strategic communication and digital media veteran with 20+ years’ experience across entertainment, consumer products and the pharmaceutical industry. Her specialties are public relations, crisis communication, and digital and social media marketing.  She is an assistant professor of instruction at Temple University.

    LiRon’s professional background includes roles at MTV, VH1, Nickelodeon, Comcast Cable,, Bristol-Myers Squibb,, The ROZ Group, WURD Radio, Time Warner Cable, The Terrie Williams Agency, and Manning, Selvage & Lee.

    She earned her MBA at the Fordham Gabelli School of Business Administration and her BA at the University of Pennsylvania.