The Art of Persuasive Nonprofit Story-Telling

Date and Time: Friday, November 1, 2019 - 09:00 am to 04:00 pmLocation: WSFS - 1818 Market Street, Philadelphia, PA 19103


Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

While statistics and data are important and meaningful, we have come to understand that it is stories that truly convey who we are, who we serve and what results from our work.  As your stories now compete for attention with the deluge of other compelling ones, you need to set a higher standard.

How do you bring your cause to life with good story-telling that supports your efforts to raise funds and other resources?  In this class, you will discover how to truly motivate, persuade and make your cause memorable by using stories – orally and in print – that inspire, connect and engage audiences.  You will learn how to develop, or reinforce your existing skills, raising your confidence level as you present on behalf of your organization.

You’ll be able to enhance your artistry in publications and direct mail solicitations; verbally, from the elevator speech to a funder presentation; and online via social media.  Your well- crafted story should inspire and compel action while distinguishing your cause from the competition.  This class explores the factors that make a story-telling presentation successful so that you are utilizing various communication tools effectively to maximize support for your organization.

SKU: N/A Categories: , Audience: Executive directors, board members, marketing/communications and fundraising staff; appropriate for any level of experience

Event Location

Date: November 01st, 2019

Location: WSFS

Address: 1818 Market Street

Philadelphia, PA 19103

Member $139
Non-Member $169


  • LiRon Anderson-Bell

    LiRon Anderson-Bell is a strategic communication and digital media veteran with 20+ years’ experience across entertainment, consumer products and the pharmaceutical industry. Her specialties are public relations, crisis communication, and digital and social media marketing.  She is an assistant professor of instruction at Temple University.

    LiRon’s professional background includes roles at MTV, VH1, Nickelodeon, Comcast Cable,, Bristol-Myers Squibb,, The ROZ Group, WURD Radio, Time Warner Cable, The Terrie Williams Agency, and Manning, Selvage & Lee.

    She earned her MBA at the Fordham Gabelli School of Business Administration and her BA at the University of Pennsylvania.


The Nonprofit Center staff is working remotely, but we are all reachable via email.  We have cancelled all classes remaining in our 2019/20 schedule. Our webinar library is currently available at no charge. If you need to contact us, you'll find email addresses on this website under Staff or Contact Us.  Stay well.