The Art of Persuasive Nonprofit Story-Telling

Date and Time: Friday, October 18, 2019 - 09:00 am to 04:00 pmLocation: WSFS - 1818 Market Street, Philadelphia, PA 19103


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While statistics and data are important and meaningful, we have come to understand that it is stories that truly convey who we are, who we serve and what results from our work.  As your stories now compete for attention with the deluge of other compelling ones, you need to set a higher standard.

How do you bring your cause to life with good story-telling that supports your efforts to raise funds and other resources?  In this class, you will discover how to truly motivate, persuade and make your cause memorable by using stories – orally and in print – that inspire, connect and engage audiences.  You will learn how to develop, or reinforce your existing skills, raising your confidence level as you present on behalf of your organization.

You’ll be able to enhance your artistry in publications and direct mail solicitations; verbally, from the elevator speech to a funder presentation; and online via social media.  Your well- crafted story should inspire and compel action while distinguishing your cause from the competition.  This class explores the factors that make a story-telling presentation successful so that you are utilizing various communication tools effectively to maximize support for your organization.

SKU: N/A Categories: , Audience: Executive directors, board members, marketing/communications and fundraising staff; appropriate for any level of experience

Event Location

Date: October 18th, 2019

Location: WSFS

Address: 1818 Market Street

Philadelphia, PA 19103

Member $139
Non-Member $169


  • Patrick J. Feeley, MBA, CFRE

    Patrick J. Feeley, MBA, CFRE, has been fundraising in the nonprofit sector since 1993.  He is currently Chief Development Officer for the Cystic Fibrosis Foundation.  Prior to that he was Executive Vice President and Chief Development Officer for Caron Treatment Centers.

    Prior to Caron, Pat worked in development at The Children’s Hospital of Philadelphia (CHOP) in several management positions overseeing a wide range of areas from major gifts to special events. Prior to that he was director of corporate and foundation relations at La Salle University.  He previously held several fundraising and management positions with Junior Achievement.

    Pat earned a BA from


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