Taking Your Event Into the Virtual World

Date and Time: Wednesday, January 13, 2021 - 09:00 am to 11:00 amLocation: N/A - online


Registration for this course is closed. Please contact us at [email protected] to inquire about any remaining spaces or to be placed on a waiting list.

Pivoting from a face-to-face event to a virtual one is not a simple linear effort. There are many moving parts to the switch and many questions that need to be asked and answered.

Michael Schweisheimer, who has been helping nonprofits make this very pivot, along with his colleague David Smith, will take you through the ins and outs of virtual events in this 2 hour remote class. The class will cover both the strategic and the tactical elements of doing a virtual event. What are the pros and cons of a virtual event versus face-to-face? Is a virtual event right for your target audience?  They will discuss the opportunities in a virtual event that removes geographical and physical limits, such as time shifting, reduced expenses, larger capacities, and the ability to have guests and speakers from around the world.

Tactical issues will also be addressed, allowing you to learn about the different online meeting platforms, like Zoom, Go To Meeting, and others like Facebook Live and YouTube Live. The class will address alternative methods of production and distribution for an online event, and their respective strengths and weaknesses. Safe hygienic production procedures, security and best practices will be addressed as well. In addition, the instructors will discuss online program design utilizing a “Strategy First” approach that emphasizes using television program design elements to create an engaging event, rather than just mimicking an in person event.

Attending this class will provide you with the information you need to make an informed decision as to whether a virtual event should be in your future—and if it is, how to execute it well.

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Event Location

Date: January 13th, 2021


Member $36
Non-Member $45


  • Michael Schweisheimer

    Michael Schweisheimer, founder and executive producer of PWPvideo, is an award-winning filmmaker with experience behind the camera since 1991.  He has been involved in the creation of hundreds of films and videos, ranging from corporate training and promotional projects, to television commercials and feature films.  Michael founded Primitive World Productions in 2000 with an emphasis on nonprofit organizations, helping them to convey their missions to the public through video communication.  He enjoys consulting, speaking and teaching about the intersection between nonprofits, education and green organizations with video production and advocates for its most judicious and effective uses.