Motivating the Millennial Donor

Date and Time: Thursday, January 21, 2021 - 12:00 pm to 01:00 pmLocation: N/A - Webinar


Registration for this course is closed. Please contact us at [email protected] to inquire about any remaining spaces or to be placed on a waiting list.

Millennials (those born in the 1980s to the early 1990s) have more spending power than Baby Boomers, which is now about $1.4 trillion. They are also the most ethnically and racially diverse generation to date as well as the largest segment of the current workplace.

Any nonprofit that doesn’t tap into the power of the 80 million or so Millennials for philanthropic support (and other resources) is severely limiting its lifespan. Research finds that 72 percent of Millennials are eager to join a non-profit organization and a little over 50 percent would like to give monthly to a charitable organization.

So what motivates Millennials – and specifically what motivates them to give? If you answer “my organization,” it’s time to broaden your perspective and understanding. Millennials give to causes, not organizations, and this webinar will help you appreciate the ways Millennials want to participate in causes. This includes how they want to give, how they connect, what influences them, what engenders loyalty, what relationships are valued, and what kinds of communication and tactics they respond to, including how to be thanked. It will explore how much contact is too much and what vehicles are preferred, as well as the language that resonates with this target group. We’ll show you how to increase your connection to Millennials by learning to operate at that key intersection of technology, transparency, and hands-on relationships that they seek.  And, while we are it, we will mention planning for the future and what we know thus far about Generation Z.


Special Bundle Rate: Choose any 3 webinars for $48 for Members or $60 for Non-Members. Use Promo Code: Web3

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Event Location

Date: January 21st, 2021


Member $20
Non-Member $25


  • Tina Barber

    Tina M. Barber, MPA,  has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance.  She is currently Director of Individual Giving at the Free Library of Philadelphia Foundation.  As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management and development, volunteer motivation and engagement, and special events organization.