Motivating the Millennial Donor

Date and Time: Thursday, December 5, 2019 - 12:00 pm to 01:00 pmLocation: N/A - Webinar


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Millennials (those born in the 1980s to the early 2000s) have more spending power than Baby Boomers, which is  expected to reach $1.4 trillion by 2020. They are also the most ethnically and racially diverse generation and the largest segment of the workplace.

Any nonprofit that doesn’t tap into the power of the 80 million or so Millennials for donations (and other resources), is severely limiting its lifespan.  Research finds that 72 percent of Millennials are eager to join a non-profit organization and a little over 50 percent would like to give monthly to a charitable organization.

So what motivates Millennials – and specifically what motivates them to give?  If you answer “my organization,” it’s time to broaden your perspective and understanding.  Millennials give to causes, not organizations and this webinar will help you appreciate the ways Millennials want to participate in causes.  That includes how they want to give, how they connect, what influences them, what engenders loyalty, what relationships are valued, and what kinds of communication and tactics they respond to, including how to be thanked.  It will explore how much contact is too much and what vehicles are preferred, as well as the language that resonates with this target group.  We’ll show you how to increase your connection to Millennials by learning to operate at that key intersection of technology, transparency, and hands-on relationships that they seek.


Special Bundle Rate: Choose any 3 webinars for $48 for Members or $60 for Non-Members. Use Promo Code: Web3

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Event Location

Date: December 05th, 2019


Member $20
Non-Member $25


  • Tina Barber

    Tina M. Barber, MPA,  has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance.  She is currently Director of Individual Giving at the Free Library of Philadelphia Foundation.  As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management and development, volunteer motivation and engagement, and special events organization. 


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