Maximizing your Website’s Impact on Engagement, Donations, Marketing & Branding

Date and Time: Tuesday, April 13, 2021 - 09:00 am to 03:00 pmLocation: N/A - Online


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Your website is the face of your organization; a virtual window into its soul. Does your website reflect who your organization is and clearly demonstrate what you do? Is it easy to find, or are you lost in the morass of the web? And once potential clients or supporters find you, is your site logical and convenient to navigate? This class will show you how to ensure that your website fulfills its potential as your most important communications tool. Whether you’re building, rebuilding or just tweaking your site, you can make it the premier marketing tool for reaching donors, prospective supporters and other stakeholders, while telling your story in an effective and compelling manner.

This class will give you real world examples and tools available to help enable you to present a professional website strategy aimed at accommodating the many players in nonprofit organizations, including users, staff and board members. You’ll get valuable information on website platforms, architecture and designs; expert tips on increasing visibility, especially through SEO and other powerful marketing channels; and learn about user behavior through data and analytics as well as UX (user experience) and CRO (Conversion Rate Optimization).


This class is the perfect companion to our class on digital media (link here), both of which emphasize the importance of developing a coordinated strategy across your website and social media tools.  Get 50% off one class when registering for both at the same time using the promo code DIGITAL.


SKU: N/A Categories: , Audience: Communications and marketing staff involved in website development and maintenance and setting marketing/communications strategy

Event Location

Date: April 13th, 2021


Member $139
Non-Member $169


  • Paul Fleming

    Paul Fleming is a partner and CMO in the Philadelphia-based digital marketing agency Dinkum Interactive.  Originally from Australia, Paul began his professional career in Elementary Education and Special Education with a Bachelor of Education from the University of Technology in Sydney and an Associate Diploma in Recreation.  After adding certifications in workplace training and assessment, it was while teaching adult education computer and technology classes that he moved to an information, communications and marketing position and quickly embraced the role that digital technology played in nonprofit and education organizations.  After working for an online higher education marketing company, in