Maximizing your Website’s Impact on Engagement, Donations, Marketing & Branding

Date and Time: Thursday, March 21, 2019 - 09:00 am to 04:00 pmLocation: Ballard Spahr - 1735 Market Street, Philadelphia, PA 19103

$20.00$159.00

Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

Your website is the face of your organization; a virtual window into its soul. Does your website reflect who your organization is and clearly demonstrate what you do? Is it easy to find, or are you lost in the morass of the web? And once potential clients or supporters find you, is your site logical and convenient to navigate? This class will show you how to ensure that your website fulfills its potential as your most important communications tool. Whether you’re building, rebuilding or just tweaking your site, you can make it the premier marketing tool for reaching donors, prospective supporters and other stakeholders, while telling your story in an effective and compelling manner.

This class will enable you to focus on your website strategy, so you know how to approach its design from the user’s perspective. You’ll get valuable information on website architecture; increasing visibility through SEO and SEM; learning about users through analytics and UX (user experience) and CRO (Conversion Rate Optimization). This class is the perfect companion to our course on digital media, both of which emphasize the importance of developing a coordinated strategy across your website and social media tools.

SKU: N/A Categories: , Tag: Audience: Communications and marketing staff involved in website development and maintenance and setting marketing/communications strategy Certificate Programs: Marketing & Communications

Event Location

Date: March 21st, 2019

Location: Ballard Spahr

Address: 1735 Market Street

Philadelphia, PA 19103

Member $129
Non-Member $159

Instructors

  • Paul Fleming

    Paul Fleming is a partner and CMO in the Philadelphia-based digital marketing agency Dinkum Interactive.  Originally from Australia, Paul began his professional career in Elementary Education and Special Education with a Bachelor of Education from the University of Technology in Sydney and an Associate Diploma in Recreation.  After adding certifications in workplace training and assessment, it was while teaching adult education computer and technology classes that he moved to an information, communications and marketing position and quickly embraced the role that digital technology played in nonprofit and education organizations.  After working for an online higher education marketing company, in