How to do Fundraising Events Right

Date and Time: Friday, November 20, 2020 - 09:00 am to 12:00 pmLocation: N/A - online


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Most nonprofits include events in their fundraising plans. They offer additional value in public awareness, brand recognition and donor cultivation. A well-planned and executed event can connect your organization, motivate stakeholders, offer networking and engagement opportunities, and garner interest from prominent people, thereby adding strength to your message and mission and gaining resources for advancing your work.

But given that events are generally expensive and time consuming, they need to go beyond the vague goal of raising awareness, or friend-raising, to generate action and money, while also ensuring that they don’t end up costing your organization far more than they bring in.

This three-hour class will teach you how to integrate event fundraising into your overall development strategy while focusing on the nuts and bolts of planning and executing organizational friend & fundraising events. You will learn how to develop a realistic budget and cost projections, how to secure organization buy-in and how to set expectations and measure success, and whether and when to consider doing a virtual event. And because you want more from your event than a good will, you’ll learn strategies for converting event attendees into committed donors.

SKU: N/A Category: Audience: Development staff with less than five years’ experience or desiring a refresher, executive directors, marketing/communications staff, board members and others involved in, and new to, fundraising Certificate Programs: Fundraising

Event Location

Date: November 20th, 2020


Member $79
Non-Member $85


  • Tina Barber

    Tina M. Barber, MPA,  has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance.  She is currently Director of Individual Giving at the Free Library of Philadelphia Foundation.  As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management and development, volunteer motivation and engagement, and special events organization.