How to do Fundraising Events Right

Date and Time: Friday, November 12, 2021 - 09:00 am to 12:00 pmLocation: N/A - online


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Events didn’t go away during the pandemic; they simply became virtual events.  And events—virtual or otherwise—aren’t going away now.  In fact, trend predictions for 2021 keep events—virtual, face-to-face and/or hybrid—high on “to do” lists.  Regardless of their format, events offer opportunities for raising public awareness and brand recognition, as well as for donor cultivation.  A well-planned and executed event can connect your organization, motivate stakeholders, offer networking and/or engagement opportunities, and garner interest from prominent people, thereby adding strength to your message and mission and gaining resources for advancing your work.

Events of any kind require an investment of resources and, thus, must be sure to go beyond the vague goal of raising awareness or friend-raising to generating action and money, while also ensuring that they don’t end up costing your organization far more than they bring in.

This three-hour class will teach you the nuts and bolts of planning and executing successful friend & fundraising events.  You will learn how to develop a realistic budget and calculate cost projections, how to secure organizational buy-in, set expectations, and measure success.  And, of course, the class will include the considerations for deciding the format of an event:  face-to-face, virtual or hybrid.  And because you want more from your event than just good will, you’ll learn strategies for converting event attendees into committed donors.

SKU: N/A Category: Audience: Development staff with less than five years’ experience or desiring a refresher, executive directors, marketing/communications staff, board members and others involved in, and new to, fundraising Certificate Programs: Fundraising

Event Location

Date: November 12th, 2021


Member $79
Non-Member $85


  • Tina Barber

    Tina M. Barber, MPA, has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well-known nonprofit organizations such as Habitat for Humanity, The United Way, Philabundance, and the Free Library of Philadelphia Foundation. She currently serves as Director of Community Giving at The Trevor Project where she is responsible for growing annual fund revenue nationally. As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management and development,