How to Create a Fundraising Strategy to Achieve Maximum Success

Date and Time: Tuesday, May 24, 2022 - 09:00 am to 03:00 pmLocation: N/A - Online


Registration for this course is closed. Please contact us at [email protected] to inquire about any remaining spaces or to be placed on a waiting list.

Whether you have been a fundraiser for many years, have taken several or many of The Nonprofit Center’s fundraising classes or have been an active volunteer helping here and there to raise funds for an organization you love, you have picked up tactics and ideas along the way.  And while these are all essential to fundraising, they are not nearly as effective as they should be—and as you absolutely want them to be—if they are not integrated into a comprehensive fundraising strategy.  Far too often, organizations focus on the tactics without that integrated strategy to guide them to their goals.  Without the strategy, fundraising can feel scattered, reactive and constant, as you go to the “well” too many times and create that donor fatigue that everyone fears.  This is not a path that leads to maximum success.

This class is designed to help strengthen you as a fundraiser, as well as your nonprofit’s “culture of philanthropy,” by looking critically at the items in your fundraiser’s toolkit and showing you how to create an integrated development strategy right for you and your organization.  With a focus on practical application, you will use your tools to explore ways to engage others, such as the executive director, other staff and board members, in the fundraising process; you will practice ways to strengthen donor communications and build relationships; and you will explore metrics and how best to involve others in the analysis of fundraising results, thereby allowing for continual improvement.  You will return to your organization with a framework for next steps that are grounded in your organization’s strategic thinking and that will allow for improved fundraising success.

This class is appropriate as a capstone class for The Nonprofit Center Certificate in Fundraising and for the development professional who understands the fundamental elements of raising funds and is ready to create and refine (key aspects of) their fundraising strategies, their personal fundraising skills and engage others more deeply in this work.

SKU: N/A Category: Audience: Individuals experienced in various aspects of resource development will use this class to put these tools into practice in a fundraising plan. For Certificate of Completion in Fundraising students, the class builds upon knowledge acquired in all the prior courses and serves as the capstone and an opportunity for refinement. Certificate Programs: Fundraising

Event Location

Date: May 24th, 2022


Member $139
Non-Member $169


  • Jennifer Shropshire

    Jennifer Shropshire is a principal in Shropshire Nonprofit Consulting, LLC. Her practice areas are: strategic planning, fundraising, and board development.  Formerly, she was director of development for the Walnut Street Theatre. In addition to her consulting work with The Nonprofit Center, she has been a CLEAR Circle facilitator working with nonprofit executive directors. She holds an MBA from The Wharton School of the University of Pennsylvania and a BS from the SUNY Oswego. Recently, she has started a solo practice as Shropshire Nonprofit Consulting LLC, continuing her focus on helping nonprofits navigate successfully within a changing landscape.