Giving Tuesday (and Cause Awareness Days): #Hype or #Hurrah? - Nonprofit Leadership Development

Giving Tuesday (and Cause Awareness Days): #Hype or #Hurrah?

Date and Time: October 04th, 2017 - 12:00 pm to 01:30 pm Location: Webinar

Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

Since its inception in 2012, #GivingTuesday has been touted as a “global day of giving, fueled by the power of social media and collaboration.” And for many nonprofits, it does what it’s intended, raising both money and awareness. With numbers like $168 million in nearly 100 countries raised on 2016 #GivingTuesday, it hard not to get caught up in the hoopla and many development staff are pressured to implement it. But just as with every fundraising campaign, each organization needs to determine if the ROI on #Giving Tuesday is worth it.
This webinar will help you separate the hype from the reality so you can evaluate whether to commit to #GivingTuesday (or other Cause Awareness Day campaigns), and if so, what to allot in terms of resources. It will address common questions, such as money vs. buzz value, attracting new donors, getting recurring gifts, cannibalizing your year-end appeal, standing out from the masses and integrating it into your overall fundraising and social media strategies. Armed with this information, you can better determine if #GivingTuesday is a good fit for your nonprofit and be prepared to explain why.


Special Webinar Discount Bundle:

Any 3 webinars – $48 for Members; $60 for Non-member.  Use Promo Code: WEB3

Event Location

Date: October 04th, 2017

Location: N/A


Member $20
Non-Member $25


  • Tina Barber

    Tina M. Barber, MPA,  has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance.  She is currently vice president of development at Esperanza, Inc.  As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management & development, volunteer motivation & engagement, and special events organization.  She is an active