Getting Maximum Value from your Fundraising Events

Date and Time: Thursday, February 20, 2020 - 09:00 am to 04:00 pmLocation: Northampton Community College - 511 E. Third Street, Bethlehem, PA 18015


Registration for this course is through Northampton Community College. For more information visit their website -

Most nonprofits include some kind of special events in their fundraising plans. They can offer additional value in public awareness, brand recognition and donor cultivation. A well-planned and executed event can market your organization, motivate stakeholders, offer networking and engagement opportunities, and garner interest from prominent people, thereby adding legitimacy to your message and mission.

But given that events are generally expensive and time consuming, they need to go beyond the vague goal of raising awareness, or friend-raising, to generate action and of course, money, to ensure that they don’t end up costing your organization far more than they bring in.

There are good reasons why most special events happen only once, fail to meet projections, and drain staff resources. This course will teach you how to identify, design and run a successful event at the right time, with the right volunteer mix, that supports your overall development goals. You will learn how to develop realistic budget and cost projections, how to secure organization buy-in and how to set expectations and measure success. We will also explore strategies for converting event attendees into committed donors.

Category: Audience: Development staff with less than five years’ experience or desiring a refresher, executive directors, marketing/communications staff, board members and others involved in, and new to, fundraising Certificate Programs: Fundraising

Event Location

Date: February 20th, 2020

Location: Northampton Community College

Address: 511 E. Third Street

Bethlehem, PA 18015

Fee $179


  • Tina Barber

    Tina M. Barber, MPA,  has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance.  She is currently Director of Individual Giving at the Free Library of Philadelphia Foundation.  As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management and development, volunteer motivation and engagement, and special events organization.