Donor Retention Strategies: Keeping the Love

Date and Time: Tuesday, March 5, 2019 - 12:00 pm to 01:00 pmLocation: N/A - Webinar


Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

If your business lost three out of every four new customers, you’d probably be looking for another job. But statistics show that nonprofits lose 75% of newly acquired donors who fail to become continued supporters. There are reasons why donors choose not to renew their gifts and there are strategies you can implement to improve donor retention rates, thereby making your fundraising campaigns more effective while building stronger relationships with individuals. Building this relationship starts with the first giving experience and continues as you create and enhance connections with the right messages, marketing, activities and communications. We all lament those elements that impact fundraising over which we have no control, such as the economy. But consider that nearly half of donors blame “poor communications” on why they stopped giving, including lack of information on how donations are used, no acknowledgements and feeling that they were not needed, it’s obvious that we can have a huge impact on donor retention by our behavior, attitudes, policies and actions.

This webinar will share practical tips on how you can positively impact donor retention, building a solid foundation for both ongoing financial support and a network of committed supporters.


Special Bundle Rate: Choose any 3 webinars for $48 for Members or $60 for Non-Members. Use Promo Code: Web3

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Event Location

Date: March 05th, 2019


Member $20
Non-Member $25


  • Tina Barber

    Tina M. Barber, MPA,  has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance.  She is currently vice president of development at Esperanza, Inc.  As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management & development, volunteer motivation & engagement, and special events organization.  She is an active