Donor Retention Strategies: Keeping the Love

Date and Time: Tuesday, March 24, 2020 - 12:00 pm to 01:00 pmLocation: N/A - Webinar


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If your business lost three out of every four new customers, you’d probably be looking for another job.  But statistics show that nonprofits lose nearly 75% of newly acquired donors who fail to become continuing supporters.  There are reasons why donors choose not to renew their gifts and there are strategies you can implement to improve donor retention rates, thereby making your fundraising campaigns more effective while building stronger relationships with individuals.

Building this relationship starts with the first giving experience and continues as you create and enhance connections with the right messages, marketing, activities and communications.  While there will always be elements that impact fundraising over which we have no control, such as the economy, there are factors upon which we can have great impact.  When nearly half of donors blame “poor communications” for why they stopped giving to an organization, including lack of information on how donations are used, no acknowledgements and feeling that they were not needed, your potential influence on donor retention by behavior, attitudes, policies and actions, is clear.

This webinar will share practical tips on how you can positively impact donor retention, building a solid foundation for both ongoing financial support and a network of committed supporters.


Special Bundle Rate: Choose any 3 webinars for $48 for Members or $60 for Non-Members. Use Promo Code: Web3

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Event Location

Date: March 24th, 2020


Member $20
Non-Member $25


  • Tina Barber

    Tina M. Barber, MPA,  has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance.  She is currently Director of Individual Giving at the Free Library of Philadelphia Foundation.  As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management and development, volunteer motivation and engagement, and special events organization. 


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