Donor Retention Strategies: Keeping the Love

Date and Time: Wednesday, May 16, 2018 - 12:00 pm to 01:30 pmLocation: Webinar


Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

If your business lost three out of every four new customers, you’d probably be looking for another job. But statistics show that nonprofits lose 75% of newly acquired donors who fail to become continued supporters. There are reasons why donors choose not to renew their gifts and there are strategies you can implement to improve donor retention rates, thereby making your fundraising campaigns more effective while building stronger relationships with individuals.
Building this relationship starts with the first giving experience and continues as you create and enhance connections with the right messages, marketing, activities and communications. We all lament those elements that impact fundraising over which we have no control, such as the economy. But consider that nearly half of donors blame “poor communications” on why they stopped giving, including lack of information on how donations are used, no acknowledgements and feeling that they were not needed, it’s obvious that we can have a huge impact on donor retention by our behavior, attitudes, policies and actions.
This webinar will share practical tips on how you can positively impact donor retention, building a solid foundation for both ongoing financial support and a network of committed supporters.


Special Webinar Discount Bundle:

Any 3 webinars – $48 for Members; $60 for Non-member.  Use Promo Code: WEB3

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Event Location

Date: May 16th, 2018

Location: N/A


Member $20
Non-Member $25


  • Richard Przywara

    Richard Przywara, CFRE, is executive vice president, operations for Ashley Addiction Treatment.  Prior to joining Ashley, he was executive director of the West Chester University Foundation, responsible for a $50 million capital campaign and $6 million in annual fundraising and leading a $300 million revitalization project of the student residence halls.  Rich has also been general manager of the Department of Special Service for New Castle County, Delaware where he supervised a staff of over 450 and managed an annual operating and capital budget exceeding $100 million.  He has served as the associate dean for Alumni and Development at Widener University